Privacy Policy for McKay Dermatology & MedSpa

Last Updated: April 16, 2025

McKay Dermatology & MedSpa values your privacy and is committed to protecting your personal and health information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or interact with us online.

1. Information We Collect

We may collect the following types of information:

Personal Information: Your name, email address, phone number, or other contact details submitted via our website (e.g., forms for appointments, event RSPVs or consultations).

Health Information (Protected Health Information or PHI): Information related to your medical history, skin concerns, treatment plans, or any details you share through our patient intake forms, messaging tools, or appointment request forms.

Technical Information: IP address, browser type, device identifiers, and how you use our website, collected through cookies and analytics tools.

2. How We Use Your Information

We use your information to:

· Schedule appointments and provide medical or cosmetic services
· Respond to inquiries or send requested information
· Send occasional updates, promotions, or educational content (if you've opted in)
· Improve our website and services
· Comply with legal, regulatory, or insurance requirements

3. HIPAA Compliance and Protected Health Information (PHI)

McKay Dermatology & MedSpa complies with the Health Insurance Portability and Accountability Act of 1996 (HIPAA). HIPAA is a federal law that protects your health information and ensures your right to privacy.

We maintain administrative, physical, and technical safeguards to ensure the confidentiality, integrity, and security of your PHI.

Your rights under HIPAA include:

· The right to access and request a copy of your medical records
· The right to request corrections to your records
· The right to receive a list of disclosures we’ve made of your PHI (for purposes other than treatment, payment, or healthcare operations)
· The right to request restrictions on how your PHI is used or disclosed
· The right to request communications in a specific way (e.g., via email or phone)
· To read our full HIPAA Notice of Privacy Practices, please contact our office or request a copy at your next appointment.

4. How We Share Your Information

We may share your personal or health information with:

· Authorized staff and medical providers involved in your care
· Third-party service providers (e.g., appointment software, billing services, email platforms) who help us operate our business. These vendors are bound by confidentiality and HIPAA-compliant agreements.
· Law enforcement, regulatory authorities, or insurance companies when required by law

We do not sell your personal or health information to third parties.

5. Cookies & Website Analytics

Our website uses cookies to enhance your browsing experience and help us analyze website traffic. You can manage cookie preferences in your browser settings. Please note that some website features may not function correctly if cookies are disabled.

6. Marketing & Communication Preferences

If you subscribe to our newsletter or promotional emails, you can opt out at any time by clicking “unsubscribe” at the bottom of the email.

We will not send marketing communications containing PHI without your explicit consent.

7. Data Security

We take reasonable and appropriate steps to protect your information from unauthorized access, disclosure, or misuse. This includes:

· Secure servers
· Encrypted transmissions
· Access controls for staff
· Regular training on HIPAA and privacy practices

8. Third-Party Links

Our website may contain links to other websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

9. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal or health information from minors without parental consent.

10. Updates to This Policy

We may update this Privacy Policy as needed. When we do, we will revise the "Effective Date" at the top of this page.

11. Contact Us

If you have any questions about this Privacy Policy, your rights under HIPAA, or how we protect your information, please contact us:

McKay Dermatology & MedSpa
969 SE Central Pkwy
Stuart, Florida 34994
Phone: 772-283-0109
Email: info@mckayderm.com
Website: www.mckayderm.com

To request a copy of our full HIPAA Notice of Privacy Practices, please call or visit our office.